Insights
Ideas that move revenue.
Marketing trends, client case studies and industry perspective for security, service, real estate and PropTech brands.
Case Studies
Case Study: How a Referral-Only Security Firm Grew Revenue Without Buying More Leads
A referral-only security firm was stuck at flat revenue. Here's how it grew without buying a single lead — and the four moves that actually worked.
Kim Marchbank · September 14, 2026 · 6 min read
Marketing Trends
Security Company Marketing in 2026: What Is Actually Booking Contracts
Five things we changed for security and service clients this year, why we changed them, and the two trends we told clients to ignore.
Kim Marchbank · August 18, 2026
Industry News
Selling to Property Managers: Marketing for Long, Committee-Driven Buying Cycles
Property management buyers are cautious, committee-driven, and slow to switch vendors. Here is how we keep security and service firms present through a nine-month decision.
Kim Marchbank · June 9, 2026